About TIS

My Consulting services are designed specifically for:

	On-line Retail - Storefronts selling soft and hard goods.
	Fine Art - Art Galleries and Artists selling works of art.
	Entertainment - Products & services for personal enjoyment.
	Professional Services - Doctors, Lawyers, Realtors & Consultants

Get your Internet Business Moving within 30 Days!

Is your Internet business stuck? By "stuck", I mean that sales are not what you think they should be, even while you have traffic -- or maybe worse, you don't have traffic!

Even if you think your business isn't stuck right now, you need to be aware that if you don't have a plan for continual improvement, you're likely headed for trouble and probably already losing money by the minute.

Actually, getting stuck occasionally is completely normal for a business - as long as 1) you understand why it's happening and 2) you have a plan to fix the problem and avoid it in the future. Markets change and sometimes by the minute, so it's almost impossible to not get stuck at times. But what is totally unacceptable is staying that way for an extended period because you don't know what exactly is happening or why.

There are things you can and should be doing everyday - and right now - to keep your Internet business moving forward. And in a nutshell, that is what my business is all about -- Keeping you moving forward.

Continual Improvement = Continual Success
Operating an effective Internet business definitely takes time and persistence. However, as relates to your web site, you cannot have a "build-and-forget" attitude and expect continued success. More than anything, you need well-conceived methodical processes that include reasonable and well thought out, constantly updated knowledge about your target audience, their needs and your products, coupled with solid facts, endless testing and insightful measurements. And, you need to think and believe in - "continual improvement".

Web sites come in all shapes and colors - some cost $99 and others $10,000. It really doesn't really matter what you paid to build your web site, if it doesn't connect with your target audience everyday - and in ways that make them take your desired action. Indeed, no matter what you pay to build it, optimizing an Internet Business for marketing and sales is a completely different set of work. Think of it as building a storefront versus getting people into the store to buy. One has little to do with the other.

At the most basic level, you need a catalog to present your products and a cash register (shopping cart), but just having that will not create sales!

Learn How to Always Move Forward!

Your business is alive! It needs unceasing passionate attention and nurturing. Your products, services, image and message must be tuned and tailored to your target audience and married with smart promotion, necessary to create visibility that attracts new customers. It's really not that hard to do. Just build a clear vision of your target, create simple, consistent, flexible processes and motivating content that projects a sincere sense of genuine quality - so that buyers rave about you and keep coming back for more. Understand how to reach your target and tune into their changing needs, while expanding their definition with testing and response measurements. Never ever compete on price. Rather, sell quality that is valuable to them and you will always move forward.

Get everything you need to Succeed on the Internet

From careful mentoring and coaching to the creation of complete Internet Marketing and Sales Systems, Search Engine Optimization / Management (SEO/SEM), Creative content design, Printed Marketing Collateral Design, Sales Copy, Customer Communication & Feedback Systems, my services are complete, structured and process oriented.

Areas of Technical Specialty..
Internet Marketing, Advanced e-Commerce Internet Retail Storefronts, Marketing for Fine Art and Artists, Real Estate Sales, Professional Services Marketing for Attorney's and Physicians, Sales Automation & Reporting Systems, Print Publishing and Advertising, Project Planning / Management, Creative Design & Implementation, Customer Support services and Creative Copy Writing & Editing.

Vertical Industry Knowledge..
In-depth, real-life applied experience in: On-line Retail, Fine Art, Entertainment and Professional Services.

Do you have a business that can use revenue enrichment?

Start selling by connecting with your target!

Contact me for a review of your specific needs.